The association of the pacifier with the team by soccer Napoli originates from the typically Neapolitan irony.

"O ciuccio 'e Fechella, trentatrè chiaje e 'a cora fraceca" (Fechella's donkey, thirty-three sores and a soggy tail) is an old Neapolitan saying, used in reference to a person of poor health: this is where the donkey slowly became the symbol of the city. But who was Fechella? And how did his donkey become so famous?

Fechella was a joking nickname by which Don Mimi Ascione, a carter originally from Torre del Greco who in the early 1900s, with the help of an old and battered donkey, used to transport fruit to be sold later at the market. You may wonder what this story has to do with the football team: in 1926, when the team was founded, a white-colored prancing horse surrounded by a light blue oval with golden outlines was chosen as the initial symbol. Underneath was a soccer ball surrounded by the letters A, C and N, or the initials of Naples Football Association.

Unfortunately, however, the first championship played by Napoli was disastrous: the team lost all but a poor draw with Brescia. The stadium was initially located in the Luzzatti district, and in the editorial office of the Neapolitan satirical weekly "Vaco 'e pressa", Joking about the embarrassing situation of the Azzurri, a reporter exclaimed: "Ato ca cavallo sfrenato, to me it seems 'o ciuccio 'e fichella, thirty-three chiaje and a fraceta tail!"

The next day a vignette which depicted a donkey all bandaged up wearing the Napoli uniform. It was a huge success: the pacifier immediately aroused great sympathy and won the affection of fans who immediately associated it with a good luck. In fact, the first logo lasted only one year, until 1927, then it was replaced by the pacifier.

The pacifier did its first real entrance to the stadium on February 23, 1930 at a Naples game-Juventus. Magically, from an almost assured defeat by the initial 0-2, the team recovered by ending the match with a 2-2 tie. At the end of the match a small donkey bundled with a blue ribbon was carried in triumph accompanied by a sign that read "Dummy do you."